Reconciliation Australia
Bridging Now to Next: NRW2025
Little Rocket was engaged by Reconciliation Australia to develop their 2025 National Reconciliation Week theme and campaign. ‘Bridging Now to Next’ embodied the core NRW objective of inspiring and empowering Australians to take action towards a just, equitable and reconciled Australia.
We were privileged to work closely with the Reconciliation Australia team and execute an integrated marketing approach that included theme development, co-design workshops, creative development, over 60 assets for OOH and digital media, merchandise, as well as a national TVC featuring the artist, Bree Buttenshaw.
A powerful, authentic artwork was integral in bringing the theme to life. Bree, a proud Kalkadoon woman, was engaged to create a vibrant piece symbolising resilience and strength. This artwork formed the core of the wider campaign and served as the key link between all assets.
Team
David Alenson
Creative Director
Madelyn Beattie
Producer / Talent Coordinator
Andrew Stasiak
Videographer / Editor
Tazmyn Slicer
Camera Assist / Gaffer / Visual Editor
Kara Riri
Arts Manager
Madi Mercer
Arts Manager
Humdinger
Venue Hire & Technician
John Chinsami
Catering
HMUA
Catering
Nisal Attapatu
Catering
John Burgess
Strategic Lead
Travis Mcllelan
Account Director
Ruby Perryman
Communications
Jamilla Bernal
Graphic Design
SHOT ON COUNTRY
Wurundjeri
Talent
Bree Buttenshaw
Artist, VO & Main Talent
Nina Moriarty-Gray
Secondary Talent
Artist
Bree Buttenshaw
Kalkadoon
About the client
Reconciliation Australia is an independent not-for profit organisation, the lead body for reconciliation in Australia. They promote and facilitate reconciliation by building relationships, respect and trust between the wider Australian community and Aboriginal and Torres Strait Islander peoples.
