Gurindji Aboriginal Corporation
Freedom Day Festival
Since 2016, Little Rocket has proudly led the marketing rollout for the annual Freedom Day Festival, a three-day celebration in the Northern Territory that honors the historic Wave Hill Walk-off and the birth of Aboriginal Land Rights. The event takes place on the homelands of the Gurindji people, and our team is honored to travel to Kalkarindji and Daguragu each year to be part of this profound cultural gathering.
The 50th anniversary of the Wave Hill Walk-off in 2016 was a landmark occasion in Australian history. To commemorate this momentous event, Little Rocket developed a special 50th-anniversary brand identity, ensuring the significance of the anniversary was front and centre.
Over the years, Little Rocket has been responsible for the festival’s website, branding, social marketing, merchandise design, sponsorship management, event coordination, and public relations. Each year, we work closely with the Gurindji Aboriginal Corporation and Karungkarni Art and Culture Aboriginal Corporation to craft designs and messaging that reflect the cultural richness and significance of the event.
Freedom Day Festival continues to grow, attracting thousands of attendees annually and solidifying its place as the largest regional Indigenous festival in the country.
In 2022, we invited several clients and partners to experience the festival firsthand, deepening their understanding of the stories and traditions that the event celebrates.
“The opportunity to visit Kalkarindji and Daguragu and hear the stories firsthand was a once-in-a-lifetime experience.”
Jonny Hall
Business Director — Tag Worldwide
ARTIST
Visuals created in-house at Little Rocket.
About the client
Gurindji Aboriginal Corporation advocate and work to improve the social and economic wellbeing of their community through enterprise, improved housing and facilities, local employment and preserving Gurindji culture and heritage.
