Barwon Water
Water Care Animation
Little Rocket created a uniquely Australian animation for Barwon Water to educate about use of water catchments. These animations were then used to create a variety of physical assets including stickers, games and jigsaws for hands on learning opportunities as part the Geelong Show.
Little Rocket was tasked with creating an impactful water usage campaign for Barwon Water. With the understanding that the Barwon catchment area could face water scarcity in the future due to population growth.
Our strategic thinking was aimed at altering user behaviours and fostering a sense of responsibility by highlighting the fact that our water is a shared resource that is home to many of our unique native species.
The campaign concept, ‘Our Water, Their Home’, was developed with the objective of leveraging off the unique platypus as a captivating symbol. Key messaging and copywriting was developed and disseminated through asocial media campaign. We also scripted an engaging animation to further amplify the campaign’s message.
ARTIST
Visuals created in-house at Little Rocket.
About the client
Barwon Water (Barwon Region Water Corporation) is Victoria’s largest regional urban water corporation. They have a proud history supporting regional prosperity by providing excellence in water, sewerage and recycled water services to our customers and the community for more than 110 years.
