Enable Consulting Services acts as a gateway between Indigenous businesses, industries, organisations and government sectors. In 2018, Little Rocket worked with the new business on the creative direction and branding roll-out of their new identity. Enable were after a strong brand that was professional and familiar.
Our rationale behind the logo was to incorporate a familiar symbol within the identity of the brandmark. The toggle switch, found in everyday digital applications such as a smartphone, was a perfect choice given its familiarity amongst the vast majority of the Australian audience. By cleverly disguising it within the logo, the audience is rewarded with satisfaction after recognising the familiar symbol.
The brand was expanded across various communications platforms such as; letterheads, email signatures, business cards, powerpoint templates and a website.