April 2017


Run in conjunction with the ACTU, The First Nations Workers’ Alliance is a platform for Indigenous Union members to interact and meet online.

FNWA required a brandmark, member website and Style Guide that would consistently carry the FNWA brandmark and communication across future collateral, campaigns and rallies.

The brandmark had to be inclusive of Aboriginal and Torres Strait Islander people and represent the power and unity associated with Union members. The final brandmark that we developed uses various elements and important symbology to forge a powerful brand that our First Nation Peoples can rally behind.