50th Anniversary of Freedom Day Festival
In 2016, the Freedom Day Festival commemorated 50 years since the Wave Hill Walk-Off. An infamous event in Australian history that saw the Gurindji take a stand against oppressive working conditions and the maltreatment of Aboriginal people.
Proud Gurindji man, John Burgess (owner of Little Rocket) was proud to return back to Country with the entire Little Rocket team where we were able to capture the entire event and help with the smooth operation of the festival.
Little Rocket orchestrated the entire roll-out of all branding, web, social marketing, merchandise, sponsorship, event management and PR for this landmark event.
This required continual community consultation and constant communication with Gurindji Aboriginal Corporation to meet desired the outcomes. The festival was a hailed as a huge success attracting 7,000 people over the weekend to make it the largest regional indigenous festival in Australia’s history. It also generated a quality guest list from key stakeholders such as: Bill Shorten, Nigel Scullian MP, Richard DiNitale, Ray Martin, Gabby Hollows, Patrick Dodson MP, Dan Sultan, N’Fa Jones, Remi and Shane Howard amongst many others.
We wish to say a special than you to Gurindji Aboriginal Corporation, Karungkarni Art and Culture Aboriginal Corporation the Traditional Owners and wider community of Kalkaringi and Daguragu for sharing their stories, collaborating on the designs and welcoming our team onto Country.