October 2018

Kinaway Member Branding

Kinaway Chamber of Commerce required their brand to be further developed and expanded across various sub-brands and member categories. As part of this process, a master Style Guide was created to strengthen the brands consistency and appearance across its organisation and various marketing channels.

Particular care went into developing the four different member categories. It had to have it’s own distinct brandmark and colour palette, be legible at small sizes and clearly retain the Kinaway appearance. Colour, contrast and a strong understanding of the masterbrand was crucial to the success of expanding their brand presence.