Community Unity Immunity

Supporting Community in Victoria through COVID-19
Victorian Department of Health

Little Rocket led the Department of Health’s all-inclusive vaccination campaign for First Nations community across Victoria. From start to finish, Little Rocket developed all campaign all strategy, communications, branding and production.

We produced a suite of assets to be used across various platforms including branded social media tiles, motion graphics, web banners, printed assets, merchandise, radio ads and a TV commercial featuring Uncle Jack Charles.

Our TV commercial with Uncle Jack Charles rolled out Aboriginal Controlled Community Health Organisations across Victoria. The branding for this campaign was represented by a shield, symbolising the protection vaccination provides for community against COVID-19.

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The success of this campaign has been built on the ability to be flexible and shape various messaging to fit the Health Department’s evolving needs within the urgent nature of the situation. The team has worked with specialists in various verticals to deliver impactful content that resonates with community.

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