As part of the Department of Health’s response to the COVID-19 pandemic, Little Rocket created a vaccination campaign specifically for First Nations children in Victoria aged 5-11 years old.
Given the sensitivity of the subject matter for this age group, our campaign mainly spoke to children’s families and carers. Our primary objective was to support these carers in making the safest and most appropriate decision for their children based on current research and recommendations.
We worked closely with First Nations artist Emma Bamblett to develop bespoke artwork for this campaign, which has been featured across a variety of assets, including wearable merchandise, a suite of informational materials and digital applications.
Aboriginal and Torres Strait Islander peoples should be aware that this website contains images, voices, or names of deceased persons in photographs, film, audio recordings or text.