Freedom Day Festival

Since 2016, Little Rocket has orchestrated the entire marketing roll-out for the annual Freedom Day Festival, held in the Northern Territory. Over three days, the Little Rocket team travels to owner John Burgess’ homeland to commemorate the Wave Hill Walk-off and celebrate the birth of Aboriginal Land Rights.

Little Rocket created the website and branding for the festival, and each year we develop and manage all social marketing, merchandise, sponsorship, event management and PR. In 2022, we brought along several clients and partners to join in the festivities, and we hope to include more guests each year.

The festival attracts thousands of people each year, making it the largest regional indigenous festival in Australia.

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We wish to say a special than you to Gurindji Aboriginal Corporation, Karungkarni Art and Culture Aboriginal Corporation the Traditional Owners and wider community of Kalkaringi and Daguragu for sharing their stories, collaborating on the designs and welcoming our team onto Country.

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2016 marked the 50th anniversary of the Wave Hill Walk-off, and Little Rocket developed specialty 50th anniversary branding to celebrate this momentous event in Australian history.

“The opportunity to visit Kalkarindji / Daguragu and hear the stories first-hand was a once-in-a-lifetime opportunity.”

Jonny Hall, Business Director at Tag Worldwide
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