First Nations EOI
First Nations EOI

Calling all Wurundjeri and Bunurong Artists

ICON Construction and Little Rocket creative agency invite First Nations Bunurong/Boon Wurrung and Wurundjeri Woi-wurrung artists to submit their interest for this unique placemaking project. We warmly welcome both emerging and professional artists from diverse creative backgrounds and practices to create culturally significant artwork that celebrates culture, heritage, and creativity.


About the Project

This project is made possible through Homes Victoria's award-winning Ground Lease Model 1 and 2 projects. The ICON First Nations Expression of Interest (EOI) presents the opportunity for First Nations artists to enrich the cultural landscape and community identity of five new housing developments across Victoria. These artists will contribute culturally significant and inspiring art, fostering community pride and a sense of belonging for vulnerable Victorians who will call these places home. Located on Bunurong/Boon Wurrung and Wurundjeri Woi-wurrung land across Victoria, each site presents a significant opportunity for celebrating the rich heritage of the First Nations peoples on whose land these developments will stand, providing a meaningful platform for artistic expression and community engagement.



The artwork must be original and draw inspiration from each site's cultural heritage, focusing on themes like 'Waterways & Caring for Country', 'Connection to Country', and 'Community'. Artists are encouraged to explore the waterways, stories, native flora, and fauna integral to the history and cultural landscape of each site. More information on the waterways can be found in the Murri Yul study here.

The successful artwork will reflect the cultural significance of each site and deepen understanding of First Nations history, connection to Country, and sense of belonging through traditional storytelling. Envisioned to be integrated across various mediums, including landscaping elements, pathways, sculpture, murals, and signage at each respective site, the successful artist will collaborate closely with our design team to ensure a unified artistic outcome that resonates culturally, respectfully, and meaningfully.



A creative fee of up to $10,000 inc GST and $20,000 inc GST for artwork licensing. Please provide a detailed budget for your artwork, along with artist fees, site visits, and materials in your application. For mural or sculpture artists, please provide any additional costs for artwork production and installation to be considered and covered separately from the creative fee, if applicable.


Artwork Site Workshops

We encourage artists to participate in the Artist Site workshops, offering detailed information and valuable opportunities for direct interaction with our design team experts. These sessions enable artists to integrate their artistic vision with site requirements, gaining comprehensive insight into the site canvas. Topics covered include ‘Project Overview’, ‘Design Considerations’, ‘Licensing’, ‘Wayfinding and Signage Integration’, ‘Submission Guidelines’, and ‘Requirements’, followed by a Q&A session for artists.

To register for the workshops, please select from the options below:


Workshop 1SOUTH YARRA24 June 2024 5:30 - 6:45 pm AESTREGISTER
Workshop 2 PORT MELBOURNE25 June 2024 5:30 - 6:45 pm AESTREGISTER
Workshop 3 PRAHRAN26 June 2024 5:30 - 6:45 pm AESTREGISTER
Workshop 4 HAMPTON EAST27 June 2024 5:30 - 6:45 pm AESTREGISTER
Workshop 5 FLEMINGTON1 July 2024 5:30 - 6:45 pm AESTREGISTER

EOI Submission Requirements


Submissions are open to First Nations artists who identify as Wurundjeri Woi-wurrung or Bunurong/Boon Wurrung, who are living on or off Country. Artists who identify from more than one Country are invited to submit applications to one or more sites. We warmly welcome both emerging and established First Nations artists to apply, fostering a diverse and inclusive artistic community.


HAMPTON EASTBunurong/Boonwurrung Artists
Wurundjeri Woi-wurrung Artists
PRAHRANWurundjeri Woi-wurrung Artists
PORT MELBOURNEBunurong/Boonwurrung Artists
SOUTH YARRAWurundjeri Woi-wurrung Artists


How to Apply 

Applications must be submitted via the Little Rocket website EOI Submission Form by 21 July 2024 at 11:59 PM AEST. Please ensure that you prepare and include the following in your application or it will not be accepted:

  1. Artist's statement (up to 500 words).
  2. Artist portfolio showcasing previous work and links to relevant work.
  3. In lieu of a portfolio, you may provide relevant examples of previous work, such as photos or images (no larger than 2 MB and 300 DPI per image).
  4. Include links to websites, social media, and online portfolios showcasing your work.


Artwork Concept Proposal

Provide a brief and concise written concept proposal/story for the artwork (not exceeding 500 words), addressing the artwork theme and specifying the artistic medium and techniques to be used. Visual representations are welcomed to support the concept, but are not mandatory and will not impact your application.



Please provide a proposed fee of up to $10,000 inc GST detailing the costs for the artwork production, along with artist fees, site visit rates, and materials.



Please provide an estimated timeline for the production of the artwork. Note that the artwork must be feasible and produced within a 4-week timeframe. Ensure your concept is feasible within this timeframe; any submission that does not provide an estimated timeline for completion within the 4-week turnaround time will not be considered.



Applications must be submitted before 21 July 2024 at 11:59 PM AEST. Applications that are received after the deadline will not be considered.


Submit your EOI Application

To submit your application, please use the link below. We encourage all interested artists to apply and showcase their creativity. Don't miss this opportunity—start your application now!


Artist Selection Process

Round 1: Shortlisting by TO and Little Rocket

Little Rocket will consult with Wurundjeri Woi-wurrung and Bunurong Land Council Traditional Owners to curate a shortlist of artists from the EOIs, evaluating eligibility based on Country and cultural considerations. Shortlisted artists will progress to round 2 of artist selection.


Round 2: Artist Selection Panel

A panel including the ICON head design teams for each site, Little Rocket arts management team and wayfinding experts will assess the shortlisted artists' applications following a comprehensive selection criteria matrix, encompassing considerations such as project goals, cultural and community impact, creativity, innovative approach, theme alignment, story, budget, production capacity, and feasibility. The final selected artist for each site will be notified on 8 August 2024.



We strongly encourage artists to attend the site workshops for in-depth information on each site and submission enquiries. Should you have any questions or require further information on EOI submission, please do not hesitate to contact us at

Key Dates


7 June 2024EOI submissions open
24 June – 1 July


South Yarra Workshop - 24 June 2024 5:30 - 6:45 pm AEST
Port Melbourne Workshop - 25 June 2024 5:30 - 6:45 pm AEST
Prahran Workshop - 26 June 2024 5:30 - 6:45 pm AEST
Hampton East Workshop - 27 June 2024 5:30 - 6:45 pm AEST
Flemington Workshop - 1 July 2024 5:30 - 6:45 pm AEST

21 July 11:59 PM AEST
EOI applications close
22 July – 7 AugustSelection rounds
8 AugustSuccessful Artists notified Commission commences
19 August Artwork production
26 September Artwork collection
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