Department of Health—Youth Campaign

It's a Mob thing

Engaging Youth in the fight against COVID-19

Victorian Department of Health

Given the slower uptake in vaccination among community members aged 18–25, Little Rocket and the Department of Health responded with a vaccination campaign for First Nations youth in Victoria.

This campaign centred around the incredible artwork by Wiradjuri & Ngiyampaa artist Charlotte Allingham (aka @coffinbirth). The Little Rocket team was lucky enough to meet Charlotte at her studio and get a sneak peak into her creative process, while we put together this video.

Please protect your community because Elders are precious. And if they get Covid, and something awful happens, the knowledge is lost, stories are lost, family members are lost.
Charlotte Allingham

Little Rocket also put together promotional materials for the ‘It’s a Mob Thing’ health and music event, which included a big screen projection at Melbourne’s Federation Square. The event took place on the 1st of May 2022 and featured artists like Philly, Benny Walker and The Merindas.