Since 2016, Little Rocket has orchestrated the entire marketing roll-out for the annual Freedom Day Festival, held in the Northern Territory. Over three days, the Little Rocket team travels to owner John Burgess’ homeland to commemorate the Wave Hill Walk-off and celebrate the birth of Aboriginal Land Rights.
Little Rocket created the website and branding for the festival, and each year we develop and manage all social marketing, merchandise, sponsorship, event management and PR. In 2022, we brought along several clients and partners to join in the festivities, and we hope to include more guests each year.
The festival attracts thousands of people each year, making it the largest regional indigenous festival in Australia.
We wish to say a special than you to Gurindji Aboriginal Corporation, Karungkarni Art and Culture Aboriginal Corporation the Traditional Owners and wider community of Kalkaringi and Daguragu for sharing their stories, collaborating on the designs and welcoming our team onto Country.
2016 marked the 50th anniversary of the Wave Hill Walk-off, and Little Rocket developed specialty 50th anniversary branding to celebrate this momentous event in Australian history.
“The opportunity to visit Kalkarindji / Daguragu and hear the stories first-hand was a once-in-a-lifetime opportunity.”
Jonny Hall, Business Director at Tag Worldwide
Paving the way for future leaders
Teach for Australia Future Leader’s Program
Little Rocket created an entire new brand for Teach for Australia’s Future Leaders Program. This program is a ground-breaking approach to supporting school leadership by helping schools build leaders out of their teachers and equip them with the tools they need in regional and remote settings.
Our in-depth rebranding approach involved a thorough market research process, where we identified a target audience and tested concepts for resonance.
We facilitated three photoshoots across Ausralia—two in regional centres, one remote—to capture a diverse range of imagery to create a photobank for use in the program’s promotional materials
We ensured the branding for the Future Leader’s Program was a natural extension of the Teach for Australia’s parent brand.
Supporting Indigenous inclusion in tech
Microsoft
Little Rocket developed Microsoft’s Indigenous at Microsoft brand rollout and a comprehensive suite of assets. The Indigenous at Microsoft group provides community and outreach activities related to Indigenous employees and communities.
We produced a broad toolkit of branded assets, including web banners, logos in various dimensions, templates for web and print, profile picture frames for social media, motion graphics for video content and more.
"“We love having an impact in the international Indigenous space beyond just the borders of our own country.”
Dave Alenson, Little Rocket Creative Director
All assets were conceptualised and designed in alignment with the brand guidelines, creating unique yet complimentary pieces that tied seamlessly into the overall brand strategy.
Supporting Community in Victoria through COVID-19
Victorian Department of Health
Little Rocket led the Department of Health’s all-inclusive vaccination campaign for First Nations community across Victoria. From start to finish, Little Rocket developed all campaign all strategy, communications, branding and production.
We produced a suite of assets to be used across various platforms including branded social media tiles, motion graphics, web banners, printed assets, merchandise, radio ads and a TV commercial featuring Uncle Jack Charles.
Our TV commercial with Uncle Jack Charles rolled out Aboriginal Controlled Community Health Organisations across Victoria. The branding for this campaign was represented by a shield, symbolising the protection vaccination provides for community against COVID-19.
The success of this campaign has been built on the ability to be flexible and shape various messaging to fit the Health Department’s evolving needs within the urgent nature of the situation. The team has worked with specialists in various verticals to deliver impactful content that resonates with community.
