Paving the way for future leaders
Teach for Australia Future Leader’s Program
Little Rocket created an entire new brand for Teach for Australia’s Future Leaders Program. This program is a ground-breaking approach to supporting school leadership by helping schools build leaders out of their teachers and equip them with the tools they need in regional and remote settings.
Our in-depth rebranding approach involved a thorough market research process, where we identified a target audience and tested concepts for resonance.
We facilitated three photoshoots across Ausralia—two in regional centres, one remote—to capture a diverse range of imagery to create a photobank for use in the program’s promotional materials
We ensured the branding for the Future Leader’s Program was a natural extension of the Teach for Australia’s parent brand.
